Response due at the beginning of class Feb 2nd.
This is a two part question this week to support your reading of the book Cradle to Cradle. First, I’ll ask you to watch a video by a visionary thinker in the modern sustainability paradigm. Followed by reading a short article on how the ideas from the video are being translated into:
PART 1 – Introduction to Cradle2Cradle (C2C)
1) To support your reading of Cradle 2 Cradle, I ask you that you please watch the short video regarding Cradle2Cradle.
2) After watching the video and thinking about your reading, please write a solid summary explaining what is the Cradle2Cradle paradigm. Please explain the model of production and consumption. You may need to read ahead in the book regarding the difference between Cradle2Cradle and Cradle to Grave.
3) Does the C2C paradigm make sense to you? Or do you feel it is illogical? Please explain your belief either way.
PART 2 – Cradle2Cradle applied to Nike
Please read the article Nike: Running towards Sustainable Consumption by Marc Gunther. After you’ve read the article and watched the short commercial by Nike about “closed loop” production, please answer the following questions:
4) Please explain in your own words the concept of “closed loop” production and consumption. Feel free to do other research on the concept of production and consumption, many people consider “closed loop” to be part of the Cradle to Cradle paradigm and not the Cradle to Grave paradigm. The following image is a great example of a closed loop model being used in a school dining hall environment.
5) Please explain how Nike has implemented the concept of “closed loop” to their production and consumption retail model.
6) Do you respect the work Nike is doing around a closed loop model? Explain your answer.
Filed under: Sustainable Design
health tends to decline, and as we age, we tend to incur more stress and subsequently experience health issues. According to the CDC.gov 1 in 2 American’s has a chronic disease. Part of the tricky balance of life is having it all while maintaining a healthy balance. Yet many speculate that our modern life of constantly being on (“attentional fatigue” as discussed in class) and that we have little downtime that moves us away from stress (i.e. phone, text, facebook, etc..) is harmful to our health.

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