Sustainable You

Sustainability and the Built Environment

“6 Sins of Greenwashing”

Six Sins of Greenwashing

Six Sins of Greenwashing

Thanks so much to Gloria for sharing this excellent site with us about the “Six Sins of Greenwashing”.  I recommend that you visit this site and read their research, they have compiled a document that explains the 6 sins they found from their research.  Terra Choice Environmental Marketing conducted a study where they reviewed over a 1,000 products in leading stores for their green claims. 

The “6 Sins of Greenwashing” include:

1. Sin of Hidden Trade-Off

2. Sin of No Proof

3. Sin of Vagueness

4. Sin of Irrelevance

5. Sin of Fibbing

6. Sin of Lesser of Two Evils

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Filed under: Sustainable Design

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